BR1 Motorsport From Paraguay

Bruno Fiore and his company, BR1-named after Bruno himself (the Spanish word for 1 is “UNO”) -have experienced recent growth with the TOP 1 Oil brand in Paraguay. This growth can be attributed to Bruno’s marketing focus on testing TOP 1 Oil products under the most extreme conditions Paraguay can offer and his well established reputation in the automotive market.

Bruno became a fan of TOP 1 Oil quality after using the products for almost a decade. In 2012, Bruno joined a group of VIP clients from Latin America, to experience the Dakar Rally and meet Jonah Street, an American motocross racer sponsored by Team TOP 1 Oil, at the Rally in Argentina, Chile and Peru. Bruno was able to view the inner workings of the race after Jonah Street toured the group of VIP clients through the pits in the sandy desert of Pisco Peru, and gave the group an insider’s view to the world’s most extreme race.

Bruno, inspired by his experience at Dakar, was determined to showcase TOP 1 Oil quality and focused his marketing efforts on sponsoring Paraguayan racers who raced under the harshest conditions. BR1 sponsored Kikuchi Rally Team and won a 1st place in South American rally race in 2015 and national media recognition at Paraguay’s toughest race-Trans Chaco. Bruno and TOP 1 Oil have seen many successes by sponsoring Motocross meet ups and 4 x 4 cross country wins with Jorge ‘Cachete’ Romero, who tests the performance of TOP 1 Oil Evolution Diesel, while 4-wheel driving his Diesel Nissan Patrol.

Combined with the BR1 team’s expertise in the automotive industry and Bruno’s prowess in event planning and marketing the TOP 1 Oil brand, the BR1 team has successfully established TOP 1 Oil Products as a trusted, fully-synthetic lubricant in Paraguay. ¡Muchas gracias, Bruno!